We offer various services to you

The American Jewelry Company is a true full service jeweler with repair, appraisal and custom design done in house by our master craftsman. Don't trust your precious family heirlooms to just anyone. Bring them to the jeweler Californians have trusted for over 120 years.


Graduate Gemologist

American Jewelry Company has a Graduate Gemologist on staff full-time. As a courtesy for our clientele, any item which is purchased at American Jewelry Company will include an appraisal upon request.

Custom Design

If you have an idea, we can make it a reality

The American Jewelry Company can design and make jewelry in house. We've been designing and manufacturing our own custom designed pieces for years. We'll work with you to design a custom, one of a kind piece, just for you. Utilizing the most advanced computer software and precise milling machine available, we can create unique and unparalleled designs with the Computer Aided Design program (CAD/CAM) on the premises. Our customers have re-created lost heirlooms and designed pieces for important life events such as birthdays, anniversaries and family additions. Custom jewelry immediately becomes part of your family story.

Custom Pieces

Want something totally unique? The American Jewelry Company offers custom and one of a kind pieces, manufactured by our on-site jewelers. You don't have to be a designer to appreciate these amazing American Jewelry Company pieces. Best of all, you'll only find them at one store in America...the American Jewelry Company.

Gold Buying

Sell your gold to one of the oldest, most trusted jewelers in California...

Now is a great time to go through your jewelry box and turn unused, broken or unwanted jewelry into cash. Please come by, no appointment needed, and we will evaluate your items.

We will gladly consider purchasing the following:

    Scrap Gold
  • Platinum, Silver or Palladium
  • Broken Jewelry
  • Estate Jewelry
  • Dental Gold
  • Diamonds
  • Fine Swiss Timepieces
  • Rolex Timepieces

There are multiple ways to cash in your jewelry:

  • Cash Payment
  • Store Credit (Added Value)


In House Jewelry Repair

The American Jewelry Company has full time in house master jewelers. With 40 years of combined bench experience, our jewelers are qualified in all areas of design and repair. We can fix, repair and restore almost any piece of fine jewelry. We have one of the city's few laser welders. It's a state-of-the art piece of equipment which allows intricate manual spot fusing. You can feel secure leaving your jewelry repair with our detailed take-in procedure and thorough examination. We want you to feel confident leaving your jewelry to our expertise.

Authorized Swiss Watch Service Center

We are authorized dealers for Citizen, CYMA, Accutron and Breitling, and the world's best known Swiss Chronometer. Having your timepiece serviced by an authorized service provider ensures certified expert attention and authorized parts. Trust the American Jewelry Company to keep your fine Swiss Timepiece running perfectly for years to come.

American Jewelry Company provides minor watch repairs, for any make or model watch, on the premise, including batteries and water-testing.

Diamond Recutting

Transform your inherited, damaged, or dull diamond into an extraordinary treasure...Star 129!

Star 129 is the first diamond ever to guarantee the highest rating possible for scintillation (A Gemex very high+) on every diamond solitaire. Every Star 129 is ideally cut. We have increased the number of facets to maximize the beauty of the diamond without compromising the refractive properties. A traditional 58 facet diamond has sparkle but the greatest majority of the sparkle is on the outer edge of the diamond and not underneath the table of the diamond. The Star 129 has added 71 more facets to the pavilion, which is the bottom of the diamond. The facets of a diamond are an arrangement of prisms and mirrors. By adding 71 facets to the pavilion we have more than doubled the prism and mirrors to reflect and refract light, which significantly enhances the diamond’s light performance.